Paint Club, in partnership with Plascon, has launched two innovative products that are set to revolutionise the paint industry. The exclusive Plascon Easy Living Plush Matt and Easy Living Total Prime are now available, offering independent retailers a competitive edge with superior performance, durability, and eco-friendly formulations.
Available exclusively through Paint Club and Plascon Paint Expert stores, these products combine long-term durability, ease of application, and environmental responsibility with genuine commercial value for store owners.
Easy Living Plush Matt: Luxurious finish, serious strength
Plush Matt is a premium acrylic coating that combines beauty and resilience in a zero-VOC, low-odour formulation. Plascon’s advanced technology and innovation delivers a soft, elegant matt finish that resists moisture, mould, and dirt. Backed by a 12-year guarantee, it’s a game-changer for professionals and homeowners alike.
Why professionals love Plush Matt:
- Zero VOC: Cleaner air and safer spaces
- Low Odour: Ideal for occupied interiors
- Advanced Technology: Water and dirt resistance
- Mould Resistant: Fresher surface for longer
- Quick Drying: Touch-dry in 30 minutes; ready for recoat in two hours
- Durable Matt Finish: Combines sophistication with staying power.
Tint options:
Available in White (EPM1) and three tint bases: Pastel (EPM1000), Deep (EPM2000), and Transparent (EPM3000).
Where to use it:
Perfect for interior and exterior walls, ceilings, and trim on substrates such as new cement plaster, fibreboard, and previously painted surfaces in good condition.
Easy Living Total Prime: The multi-surface foundation
If Plush Matt is the showpiece, Total Prime is the workhorse. This water-based multi-surface primer is engineered for exceptional adhesion to challenging surfaces like fibre cement, MDF, melamine, aluminium, glass, PVC, and more.
Key advantages of Total Prime:
- Superior adhesion: Works on multiple non-porous surfaces
- Excellent sealing and obliteration: Ensures a smooth base
- Fast drying: Touch-dry in 30 minutes; recoat in two hours
- Zero VOC and low odour: Environmentally friendly and easy to clean up
- Versatile Application: Use with brush, roller, or airless spray – no thinning required.
This all-in-one primer simplifies stockholding and quoting by replacing multiple single-surface primers with one reliable performer.
Stronger Together: Plush Matt and Total Prime
When used as a system, Total Prime provides a stable, well-sealed base, while Plush Matt delivers a durable, luxurious finish. Together, they reduce paint failure, enhance colour depth, and ensure consistent results – a benefit both contractors and consumers will appreciate.
For Paint Club member retailers, this pairing strengthens customer trust and drives repeat business through professional-grade outcomes every time.
Performance Snapshot
| Specification | Plush Matt | Total Prime |
|---|---|---|
| Finish | Matt | Matt |
| Coverage | ±11 m²/L @ 30 µm DFT | ±11 m²/L @ 30 µm DFT |
| Dry to Touch | 30 minutes | 30 minutes |
| Recoat Time | 2 hours | 2 hours |
| VOC | 0 g/L | 0 g/L |
| Guarantee | 12 years | — |
| Tint Options | White, Pastel, Deep, Transparent Bases | Not tintable |
| Application Tools | Brush, Roller | Brush, Roller, Airless Spray |
Exclusive Availability
Plascon Easy Living Plush Matt and Easy Living Total Prime are available exclusively through Paint Club and Plascon Paint Expert stores nationwide. This exclusivity gives independent retailers a clear edge in product quality and brand reputation.
For more information, visit www.paintexpert.co.za.
For more detailed coverage of this product, read our DIY News January 2026 DigiMag: DIY and Industrial Trade News – January 2026 – DIY News
