WD-40 Training of the Trades Campaign for Agriculture
WD-40 South Africa is proud to announce its first agriculture-focused campaign, “Training of the Trades,” running from 1 March to 30 April 2026. This initiative aims to educate farmers and tradespeople on the versatile uses of WD-40 Multi-Use Product in agricultural settings while driving foot traffic and sales for participating retailers.
Campaign Highlights
The “Training of the Trades” campaign includes:
- In-store activations: QR codes and product displays to educate customers on WD-40 features like the Smart Straw, 360° spray, and Flexi Straw
- Exciting competition: Customers can enter to win prizes worth R25,000, incentivising visits from farmers and tradespeople.
Benefits for Retailers
Participating hardware and agri-retailers can enjoy:
- Increased store visits and higher visibility for WD-40 products
- Add-on sales across tools, fasteners, and maintenance items
- Stronger engagement in the high-margin consumables category.
Retailer Recommendations
To maximise the campaign’s impact, retailers are encouraged to:
- Place WD-40 products near entrances or trade counters
- Cross-merchandise with agricultural tools and fencing hardware
- Train staff to promote the competition and educate customers.
Why WD-40?
WD-40 Multi-Use Product is a trusted solution for lubrication, rust prevention, and maintenance, making it an essential tool for farmers and tradespeople.
For more information, visit www.wd-40.co.za or call 021 508 1250.
For a detailed coverage of this article, read our March 2026 DigiMag
