WD-40 South Africa launches limited-edition action figure collection

WD-40 South Africa has launched a bold and creative campaign celebrating its team of everyday heroes who embody the “Job Done Right” ethos. The company is kicking off this fun initiative with a tongue-in-cheek tribute – the WD-40 Action Figure Collection.

The collection showcases life-sized, limited-edition action figures inspired by the real people driving the success of WD-40 in South Africa. From spray-can specialists to maintenance masterminds, each action figure symbolises the hard work, ingenuity, and can-do attitude of the WD-40 team. Every figure comes complete with essential tools – and, naturally, a can of WD-40.

Chris, the new WD-40 South Africa Product Specialist, is one of the standout figures, packaged with a hammer, drill, laptop, headphones, and a can of WD-40. The light-hearted R199 price tag is part of the campaign’s humour, but Chris’s dedication is truly without price.

WD-40 has taken this playful concept online, inviting retailers and fans to follow the campaign on the company’s Facebook and Instagram pages. Retail partners are encouraged to vote for their favourite WD-40 ‘hero,’ with the overall campaign aiming to celebrate all the hands-on professionals who keep projects and businesses moving forward.

This campaign is the latest example of WD-40 South Africa bringing its promise to life: #JobDoneRight.

For more information, visit www.wd40.co.za or call 021-508-1250.