Unlocking opportunities with window decor

Décor Depot – a division of Ledaine Trading has been in the market for 50 years – is a major player in the window decor business and is active in eight countries around Southern Africa.

With a large warehouse in KwaZulu-Natal, the company offers a maximum of seven working days lead-time to all major cities within South Africa. The two-year warranty on all Décor Depot products offers retailers peace of mind on the quality of the range.

Décor Depot is in the business of improving the spaces people live in by making them more beautiful. Window décor has a marked impact on a room’s appearance, adding texture and ambiance while influencing light quality and privacy. As with paint, window hardware falls in the category of decor and becomes a natural add-on for any retailer with a paint section, who is wanting to enhance their offering the female customer.

Recently Décor Depot has branched out into a new format focusing on hardware retail as a natural outlet for its range of window decor products. The products within the substantial range are ‘hardware type’ window decor products that are easy for the DIY customer to install whilst remaining aesthetically pleasing.

Décor Depot supplies the widest range of ready-made 25mm and 50mm venetian blinds, roller blinds, curtain rods, expanding curtain rods, all-in-one pelmets and track sets, curtain track, and associated accessories, like finials, brackets, tie backs, holdbacks, glides, hocks etc.

Products included in the Décor Depot range of window hardware that are particularly exciting for hardware retail outlets:

· Expanding rods where consumers need only know the approximate size of their windows making their DIY shopping experience much simpler and offering instant gratification. The expanding rod is supplied in a kit with everything needed for installation – the adjustable curtain rod, finials, brackets, and rings. Convenience and style in one value set.

· Roller blinds – extremely popular in Europe. To catch up with the European momentum, Décor Depot manufacture and distribute DIY ready- made off-the-shelf roller blinds in a variety of styles and colours from Blockout roller blinds, Double Zebra day/night blinds, to light filtering roller blinds and bamboo roll-up blinds (which are very eco-friendly).

· Venetian Blinds – Décor Depot supplies a full range of Venetian blinds from the traditional aluminium and PVC variety to its highly popular wood lookalike Fauxwood range and its eco-friendly Durawood range which is made from non-toxic and recyclable polystyrene.

With its unmatched range of products and its unbeatable price offering, added to an ethos of service excellence with real time solutions being key, Décor Depot is a retailer’s go-to company for all things window decor.

In today’s tough economic times, it makes sense for retailers to increase customer basket sizes by offering a full range of decorative products. If paint is key in a store, window decor is a natural complementary category. Becoming a one-stop shop for female customers looking to revamp and upgrade their homes will ensure that retailers get the most out of a client base they already have.