Start selling on-line
In part 4 and the next few parts of our series on eCommerce, we take you through five levels of maturity to get your eCommerce business booming.
Your site is live, you believe your online shop is easy to navigate, user friendly and aesthetically appealing, but you feel overwhelmed and do not know if your site is good enough to be successful.
What should you do next?
Essentially, it’s about following these five basic steps:
— LEVEL 1 —
Build Your Base
— LEVEL 2 —
Grow Your Traffic
— LEVEL 3 —
Automate Workflows
— LEVEL 4 —
Grow Your Business
— LEVEL 5 —
Time To Scale
BUILDING YOUR BASE
You have spread the word of your website and given your details to some good customers, friends and family. You don’t yet have a community as such but you can do some trading. There are several things you should do.
- Start with getting comments and critique from your limited community. Implement the comments, take heed of the complaints or compliments and improve daily.
- Next you need some technical input. You need to complete an eCom audit. Submit your website URL to https://www.insaka.co.za/free-seo-audit and get a free instant SEO report generated specifically for your site. SEO stands for Search Engine Optimisation, which is the process of optimising a website or online content to improve its visibility and ranking in search engine results pages (SERPs). In simpler terms, it’s about making your website or content appear higher in search engine results when people search for relevant keywords or phrases. This can be achieved by making changes to the website’s structure, content, and other factors that search engines use to determine relevance and value. The ultimate goal of SEO is to drive more traffic to a website, increase its visibility, and ultimately, generate more leads or sales.
- The eCom audit will suggest SEO improvements to accelerate your site’s speed, Google ranking and overall sales!
It’s also time to educate yourself as much as possible about eCommerce. The topic is too vast to fully expand on in these articles but can download and read through the Complete eCommerce Toolbox. This exhaustive eCommerce toolbox, full of more than 50 useful tools (which you will use daily) will help you grow a thriving online business, faster! https://www.insaka.co.za/freeecommerce-resources
Learn the five simple phases to setting up a profitable online store in South Africa. Get the eCommerce Secrets eBook https://www.insaka.co.za/ecommerce-secrets-ebook
You might find that the traffic is slow initially but there are some action steps you can take to increase activity.
Go through SEO audit steps again. Do the mother-in-lawtest and see if she would buy. Then start growing your community. In the next issue, we will look at how to best grow your traffic.
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