Ruwag secures sole distribution of Henkel brands

From July 2025, Ruwag took on exclusive distribution of Henkel’s leading adhesive brands: Pattex, No More Nails, Tangit, and Ponal into the hardware and building retail sector.

The agreement marks an important step for the trade. Henkel brings a portfolio of globally trusted products, while Ruwag adds the service, reliability, and distribution reach that the market has come to depend on. Together, the two companies offer retailers access to top brands, along with the confidence that consistent stock, expert support, and growth opportunities will be delivered.

Support and training initiatives

As with every range in its stable, Ruwag will back Henkel with training, trade support, and activation initiatives to drive performance from shelf to shopper. For retailers, this means global brand recognition that pulls consumers in, supported by the assurance of Ruwag’s established supply chain.

Exclusive channel access

With exclusivity in place, Henkel’s adhesive brands will now be available through one trusted channel. Retailers are encouraged to connect with their Ruwag representative or Henkel agent to explore the opportunity.

Product portfolio

The exclusive distribution agreement covers Henkel’s leading adhesive brands, including:

Pattex – Multiple product lines including No More Nails, Super Glue, Removable Strips, Contact adhesives, and Interior & Exterior solutions

Loctite – Super Glue range

Tangit – PVC-U pipe joining solutions and Power Flex products

Ponal – Wood glue and extra-strong adhesive solutions

“Ruwag will back Henkel with training, trade support, and activation initiatives to drive performance from shelf to shopper.”

For further information:
Call: 011-498-0800
Visit: www.ruwag.co.za

Source: DIY & Industrial Trade News, October 2025