GARDENA appoints new general manager in South Africa
GARDENA South Africa has announced the appointment of Daylin-Boyd Gibbons as its new general manager, effective 1 September 2025. He succeeds Rob Chapman, who successfully led the business through a period of growth and innovation in the local market.
Gibbons brings with him more than a decade of experience across retail operations, supply chain management, distribution optimisation, and digital transformation. His professional journey reflects a consistent focus on streamlining operations, integrating digital strategies into core business practices, and driving business development in the retail sector.
Notably, Gibbons previously executed Import Supply Chain and formed part of Apple’s Africa team, coordinating across multiple countries. He also gained deep retail and garden sector experience as general manager of Lifestyle Home and Garden, South Africa’s largest independent garden centre, which imports products from Asia and Europe.
Gibbon’s career also shows entrepreneurial flair, having co-founded Happy Life Plants, highlighting his versatility and leadership skills. His most recent role was at Fedgroup, where he served as change manager from April 2024 until his GARDENA appointment.
Strong academic foundation
Gibbons holds an International MBA from IE Business School in Madrid, with a focus on marketing and operations.
With his blend of international education, digital expertise, and hands-on retail and supply chain leadership, Gibbons is well-positioned to guide GARDENA South Africa into its next chapter of growth and innovation.
Gardena strengthens retail presence with destination store openings
As part of its ongoing retail innovation strategy, GARDENA has proudly opened its latest destination partner store at Als Hardware in Ruimsig. This rollout forms part of a national initiative to create ‘Store in Store’ concept spaces dedicated to giving passionate gardeners a comprehensive, engaging shopping experience.
At the heart of this approach is the consumer journey. GARDENA has reimagined how its products are presented in-store, ensuring that customers not only see the breadth of the range but also understand how each tool can be applied in their own gardens. Lifestyle imagery, clear point-of-sale material, and inviting displays help to simplify the buying decision while creating a space that feels inspiring and accessible.
Currently, GARDENA has partnered with 14 leading retailers across the country, each offering the full premium product range, alongside an additional nine stores that carry extensive selections. Within these destination stores, major categories such as lawnmowers, edge trimmers, hedge trimmers, the Power for All Battery range, the combisystem, and accessories are showcased in clearly defined sections. This layout, combined with a well-trained staff that understands the entire range, ensures a more time-efficient, educational, and enjoyable shopping experience.
These concept stores are also the first to launch new GARDENA products and ranges, keeping South African gardeners at the cutting edge of global gardening innovation. By investing in these retail spaces, GARDENA is strengthening its position as the leading brand for high-quality garden products while making it easier than ever for consumers to access its premium tools this gardening season.
