Celebrating the Handy Heroes of Hardware Stores

In every city, town, and suburb of South Africa, there is a favourite local hardware and paint store that is the go-to destination for DIY and home improvement advice. These stores have served their communities for many decades, becoming the pillars and backbone of their neighbourhoods. Plascon is honoured to partner with and celebrate these ‘handy heroes’ through the Plascon Handy Heroes campaign.

All Plascon customers have the extraordinary opportunity to share their stories with South Africa through television and digital platforms. The campaign will take centre stage on the SABC 3 Espresso Morning Show, airing thrice a week, commencing from April 2024.

The customer inserts offer a glimpse into the life of the featured hardware store, showcasing its unique identity and connection to the community. Crucially, this win-win collaboration comes at no cost to participating stores, underscoring Plascon’s commitment to meaningful partnerships that support the growth and prosperity of all its customers.

The Plascon Handy Hero Campaign represents more than just a marketing opportunity; it is a celebration of community and collaboration – a testament to the enduring spirit of partnership.

Become a part of this unique initiative!