Backed up by the might of voluntary trading association Unitrade Management Services (UMS), Powerbuild is off to a good start with several established hardware stores taking up its hardware offering.
Nigel PowerBuild Paint and Hardware first opened its doors in 2009 as part of a different hardware retail group, but recently changed to Powerbuild. The business is owned by Henry Oberholster, Siva Pillay & Craig Cornish. They also own a second hardware store in Heidelberg, which they bought in May 2016. It is also operating as TJ Harware and Building Supplies ( Powerbuild). They were some of the first stores to switch to the Powerbuild brand.
According to Henry, UMS have been working behind the scenes for years to get into the hardware industry. “It’s been a while in the making, as behind-the-scenes groundwork has been underway to pave the way for Powerbuild’s route to market.”
Being part of the well-established UMS infrastructure means that Powerbuild is able to provide its members with an excellent range of benefits, which do not take control away from the owner of a business.
“We currently have a lot more flexibility when it comes to how we want to manage our stores, says Henry.” Even though UMS allows store owners to choose its own suppliers, it does offer great deals from key hardware suppliers. This gives Powerbuild members access to competitive pricing and a multitude of weekly, monthly – national or regional and store specific deals, negotiated with hardware suppliers.
But not all models work as copy and paste and therefore the flexibility in the model works well. “It is the little things that we were never able to manage ourselves which makes the difference. We are a community based store and everyone knows everyone, from Heidelberg to Nigel and it is necessary to be able to deliver according to our unique customer’s needs, says Henry.” There is a strong focus on community marketing from UMS’s side to customise for each store, depending on the stores location and target market that they serve. The UMS marketing teams work together with their members to advise and guide, facilitate and implement media campaigns and promotions.
Another big attraction to the Powerbuild model is the centralised payment system offered by UMS. This means members can choose not to manage hundreds of supplier payments and queries, but let the UMS finance team do it for you. Store specific deals such as those including settlement discounts can also be incorporated into the centralised payment system.
For Henry and Siva, their two stores are about doing the small things right, giving great advice, excellent products at a good price and Powerbuild provides a quality playing field for this to happen.
In Meyerton, is another family owned hardware store that also took the leap and changed to Powerbuild. Powerbuild Pietria Hardware describes itself as a community DIY, industrial, paint, building and hardware store with a competitive edge.
Pietria Hardware has been around since the 70’s and is currently managed by brothers, Hannes and Pieter who make sure things run smoothly in its store.
“We aspire to be the best with honest, friendly, and knowledgeable staff on hand to serve our customers at all times.” Powerbuild Pietria Hardware specialise in general hardware, building and construction supplies from the foundation level through to the finishing off of any building project you wish to tackle.
Gert Senekal, general manager at Powerbuild says being part of the well-established UMS infrastructure means that Powerbuild is able to provide its members with an excellent range of benefits, which do not take control away from the owner of a business. “We value our members as independent entrepreneurs who want to be able to make decisions about their business,” says Gert Senekal. “We work in partnership with our members, providing advice, guidance and assistance to build sales and increase feet through the door.”