Vermont Sales has delivered exceptional service to the trade since it began trading. In doing so, it has developed top brands like Tork Craft, Alpen, Festool, Triton, Pro-Tech, GAV, Kreg, Fixman MPS, Plugfones, RawlPlug, Olfa, Bessey, Felo, Saw Stop, Schroder, Bondhus, Drill Doctor, Flexipads, Accud, Multi Sharp, Mag-Switch, Nes, Spring Tools, Howard, and many others.
“Powered by service, focus has always been on our brands to develop each individually with its own identity and market position,” said Ryan Hunt, sales director and son of company founder Roland Hunt. “As a result, the trade and consumers interact with each product without the emphasis on the company housing these wonderful brands.”
Vermont Sales is now known as a big brand promoter in the trade. Many international manufacturers and companies wanting to enter the South African market have knocked on its door over the years. Vermont Sales have a proven success record in competently representing and growing international brands in southern Africa.
“The growth in the company has also largely been due to the valued support of all customers, many of which have supported Vermont Sales since the start. We thank all our customers for their trust and support” said the Vermont sales founder, Roland Hunt.
The ethics of integrity and straight dealing have led to the company earning its respect in the market place. Vermont Sales has endeavoured to offer quality and value in all products retailers’ stock, and to continuously upgrade and improve the ever-growing range of international brands – very often being the first to introduce new ground-breaking brands and products to the trade.
Vermont Sales has had the fantastic opportunity of offering their staff secure employment. The very first employees have now gone into well-earned retirement; others have been with the company for over 20 years. Many sales people started on the packing floor, while merchandisers, telesales operators and receptionists have moved up to administration and HR positions with great success. The original staff of five has grown to over 220 and all staff are encouraged to improve and upskill themselves with the bursaries offered by the company.
Respect, in equal measure, for Vermont Sales’ staff, its brands and its customers are the most important factor in the whole business. Heavy emphasis has always been on the training of the use of all tools and product sold, of both its own staff and to assist resellers to grow their own businesses by stocking and understanding the products on their shelves.
A regular schedule is in place for training of retail staff upskilling product knowledge, merchandising and sales abilities. Courses are conducted by certified, in house trainers, with the Vermont Training Academy Centre, which is a free service to all its customers. The training academy operates from the new building with its state of the art training centre/workshop and lecture room. A mobile training academy also travels around the country to provide training in all provinces.
Professional demonstrations of the tools and products of each brand are conducted regularly to educate customers and end users in best practice. These are done at retail stores and to end users. Huge support is offered by international suppliers in this regard with training taking place at its own overseas factories and offices, and personnel is sent to South Africa to upskill the Vermont Sales teams on a regular basis. This allows Vermont Sales to offer unparalleled support to customers.
The future of Vermont Sales is grounded in the foundation already laid. Vermont Sales will continue to offer product ranges that provide effective solutions to the trade and trusted brands, bringing above average value and return. This, coupled with the goal of having continued growth into African countries provides continued opportunities for secure employment for all their valued employees.
Vermont Sales innovative out of the box sales and marketing thinking has given the company the edge over their competitors adding to its huge success. The company also created the Working with Wood operation and has now established many annual shows around the country. Another creation of the company is the bold Vermont Sales Open Day that has gone from strength to strength and has now established itself as a leading platform to showcase its brands and products. These open days are all well supported by its international suppliers, who launch and demonstrate all the new products to the Vermont Sales customers. The company has been well rewarded over the years, with its regular annual awards for its outstanding service and sales to the trade.