Planning a retail promotion? Counting on public support? Major events divert public attention. Check the sports diary and be aware of what’s on during the month of May before spending your valuable marketing money!
May 1: Hurricanes v Chiefs; Brumbies v Reds; Cheetahs v Blues; Lions v Western Force; Bulls v Sharks.
May 7: Hurricanes v Reds; Bulls v Crusaders.
May 8: Chiefs v Waratahs; Brumbies v Highlanders; Lions v Blues; Cheetahs v Western Force; Sharks v Stormers.
May 14: Crusaders v Brumbies; Waratahs v Hurricanes; Sharks v Western Force.
May 15: Blues v Chiefs; Reds v Highlanders; Cheetahs v Lions; Stormers v Bulls.
May 22: Semi-finals.
May 29: Final.
20/20 World Cup – West Indies
May 1: India v Afghanistan; Pakistan v Bangladesh.
May 2: India v South Africa; Pakistan v Australia.
May 3: Zimbabwe v Sri Lanka; West Indies v England.
May 4: New Zealand v Zimbabwe; England v Ireland.
May 5: Australia v Bangladesh; South Africa v Afghanistan.
May 6: Round of eight (match 1); Round of eight (match 2).
May 7: Round of eight (match 3); Round of eight (match 4).
May 8: Round of eight (match 5); Round of eight (match 6).
May 9: Round of eight (match 7); Round of eight (match 8).
May 10: Round of eight (match 9); Round of eight (match10).
May 11: Round of eight (match 11); Round of eight (match 12),
May 13: Semi-final.
May 14: Semi-final.
May 16: Final.
FA Premier League
May 1: Birmingham v Burnley; Blackburn v Arsenal; Fulham v West Ham; Liverpool v Chelsea; Manchester City v Aston Villa; Portsmouth v Wolves; Stoke v Everton; Sunderland v Manchester United; Tottenham v Bolton; Wigan v Hull.
May 5: Manchester City v Tottenham.
May 9: Arsenal v Fulham; Aston Villa v Blackburn; Bolton v Birmingham; Burnley v Tottenham; Chelsea v Wigan; Everton v Portsmouth; Hull v Liverpool; Manchester United v Stoke; West Ham v Manchester City; Wolves v Sunderland.
May 22: Final.
May 12: Final.
May 8-30: Giro d’Italia, Italy.
May 6-9: The Players Championship.
May 20-23: HP Byron Nelson Championship.
May 7-9: World Superbike Championship round 5, Monza, Italy.
May 14-16: World Superbike Championship round 6, Kyalami, South Africa.
May 21-23: Moto GP round 4 Le Mans, Le Mans, France. May 29-31: World Superbike Championship round 7, Salt Lake City, United States.
May 7-9: Formula 1 Spanish Grand Prix, Catalunya, Spain.
May 20-23: Formula 1 Monaco Grand Prix, Monte Carlo, Monaco.
May 28-30: Formula 1 Turkish Grand Prix, Istanbul, Turkey. TENNIS May 1-4: ATP Champions Tour, Chengdu, China.
May 3-9: Sony Ericsson WTA Tour: Internazionali BNL d’Italia, Rome, Italy; Sony Ericsson WTA Tour: Estoril Open, Estoril, Portugal; ATP BMW Open, Munich, Germany; ATP Serbia Open, Belgrade, Serbia.
May 6-8: ATP Champions Tour, Luxembourg. May 10-16: Sony Ericsson WTA Tour: Mutua Madrilena Madrid Open, Madrid, Spain.
May 13-16: ATP Champions Tour, Sao Paulo, Brazil. May 24-June 6: French Open, Roland Garros, Paris.