Putting the spotlight on Flash Harry’s, Delaney Impey

Delaney Impey, Flash Harry sales director

Delaney Impey, Flash Harry sales director

Delaney Impey heads up sales o at Flash Harry. “Our focus is to ensure our customers continue to expand and grow together with the Flash Harry brand. As the company sales director I am responsible for sales of both the retail (Flash Harry) and industrial (Darachem) sides of the business.”

Where did you grow up?

I was born in Cape Town but moved to Johannesburg at the age of eleven, so have always pretty much been a Johannesburg boy.

How did your career bring you to where you are today?

I have more than 15 years of sales management experience, predominantly within the IT industry where I developed extensive sales leadership and management skills. I managed numerous sales teams and was responsible for the management of various large global accounts. I also completed my MBA before joining STT Sales.

Flash Harry has been around for over four decades. What exciting plans do you have for the company moving sales forward from here?

Flash Harry over the years has established itself as being the market leader in DIY waterproofing. It is an amazing brand with an unbelieve reputation – for me it is a privilege to be part of this brand and organisation. One of our advantages is our ability to be nimble and responsive to market conditions. We are dedicated to customer service and never stop looking to make improvements and enhancements in order to deliver a better customer experience.

We are currently looking at making improvements on how we communicate and interact with our customers to ensure a quicker and more responsive turnaround time. We will make certain changes around our engagement model to ensure the customer experience is always put first whenever any one engages with Flash Harry regardless of the enquiry or requirement.

We see many opportunities available to the Flash Harry brand – one area is for us to further expand our market share within the coastal areas. Historically Flash Harry has also been the dominate inland player due to our direct approach – it is time to take the brand to all the people.

Together with Darachem, Flash Harry has always prided itself on our technical know how and ability to assist our customers with any requirements. We continue to communicate this value-added service to our customers, which we believe is critical and something that our competitors perhaps are not able to offer to the same standard.

When dealing with waterproofing or paint applications is critical to the success of the product. Flash Harry spends a huge amount of time training and enabling our customers on correct product selection and application for specific requirement. We will continue to deliver this service together with further enhancements.

Why would a retailer want to invest in Flash Harry?

Flash Harry is the preferred DIY roofing specialist with the full product offering for any problem or maintenance need relating to a roof be it domestic or commercial. Flash Harry understands the need for on-going brand development and to keep abreast of market changes and stay in touch with consumer needs. In the past five years, Flash Harry has introduced over ten new products, including most recently the ultra-high performing Liquid Plastic. Part of the brand’s success can be attributed to its successful marketing strategy. The now-familiar ‘running man’, has since become synonymous with DIY waterproofing in South Africa and dominates this sector with customers often asking for Flash Harry rather than waterproofing.

The relationships we establish with our customers over time is one of mutual benefit, trust and integrity, and this is something customers are looking for in this increasingly competitive environment. We can only win by forming this type of business partnerships, which are built on trust and service.

What is new and exciting that we can expect from Flash Harry in the future?

We will continue to refine and offer enhancements to our product offering as our customers need evolve. We have a number of new exciting developments which will be available in the coming months, which we believe will be well received.

Where do you see Flash Harry in a few years?

We have a phenomenal team who are committed to take the brand to the next level by ensuring the best customer service possible. With this approach in place and with us having the respect of both our customers and employees we believe the opportunities that lie before us are endless.

Who inspires you and why?

One can learn so much from many influential people and with the world being so small now access to information is endless. I spend a lot of my time reading or listening to podcasts while driving. Some of the people I have grown to respect and get inspiration from over recent years are:

Jeff Bezos – Amazon CEO. He founded Amazon in late 1994 – the company began as an online bookstore and has expanded into so many areas today where today there is very little one cannot get from Amazon. It is currently the world’s largest online sales company, and interestingly it is also now the world’s largest provider of cloud IT services. I have read books like The Everything Store and One Click and found them inspiring while at the same time they gave me a better understanding of the individual and what it potentially takes to develop an organisation of that size from a start-up. A lot of these leaders are quite controversial in their management approach and it is fascinating to understand the personality behind these types of organisations.

Warren Buffet – Berkshire Hathaway chairman. He is considered one of the most successful investors in the world. He has molded his investment philosophy around the concept of value investing and removing the idea of short term investing. He is also of the belief that one should not invest in something you don’t fully understand or appreciate. Some technologies which come to mind here are cryptocurrencies and even Cloud computing. Buffett is also known for the fact that he gave away 99% of his fortune to philanthropic causes.

Adrian Gore – Discovery Health CEO. Founder and group executive of Discovery Limited. Discovery has since evolved into a diversified and multinational financial service group which has fundamentally changed the industries way of thinking.

Phil Knight – Nike Founder and passionate college athlete. One of the most valued brands today was developed as a start-up, which initially imported Tiger- brand running shoes, a low-cost quality product which could compete with the big brands like Adidas in America. The company was later renamed Nike after the Greek winged goddess of victory.

Pavlo Phitidis – the CEO of Aurik Business Accelerator. Pavlo has over 20 years of experience in conceptualising, start-ups and developing business. I find his contribution on The Money Show on Radio 702 very thought provoking and beneficial to the South African entrepreneur.

What do you enjoy most about your job?

Staying engaged with our customers. The customer engagement and direct feedback we receive allows us to have a competitive advantage as we are able to offer an immediate response and benefit to our customers.

What is the hardest part of your job?

Not taking my work home all the time. Also, it can be challenging dealing with employees that are not meeting the expectation – in todays economy jobs are not easy to find but people sometime still do not take things a seriously as one would expect or hope.

What do you do to relax?

Family time – I have two young kids which keep me busy. Otherwise a morning run or cycle helps me to switch off and reflect and clear my head.

What advice do you have to share with regards to this industry?

I come from an entirely different industry and environment, so my intention has been to learn. Saying this, the industry and the environment is never constant and one needs to continually  learn and evolve in this competitive environment.

What have you learnt that you wish you could tell your 16-year-old self?

Study harder – education is the foundation to everything.

Be your best – not matter what always do your best at what you do.

Do what you love – often we start a career but struggle to do what we love. This is a critical aspect to one’s life but unfortunately not everyone gets the opportunity or is prepared to take the risk or to make the change.

Be grateful and kind – I wish I had been more thoughtful in my actions and words.

Read more – I wish I had read more in my teenager years, the knowledge and experiences gained through reading are so important.