• The changing face of retailing
• Who is the customer and how do they think
• Marketing in the new economy
• How to be a successful retailer in hardware in 2013 and beyond
• The growth categories
• What are the global trends
• The role of the virtual hardware store
• Implementing the changes in your own store
We look forward to inspiring and motivating your retailers to achieve greatness in their businesses and in their lives.
Around the world hardware retailers are experiencing a period of change. The new consumer today demands a hardware retailer to be a focus for the community, provide an experience, provide an online service as well as providing for their hardware shopping needs. A virtual store is now part of the mix. Other activities that help build the community are equally important. At the same time, the hardware retailer relates to the consumer is also changing. Social media marketing now has to be integrated into traditional marketing techniques due to the change in communication tools being used by consumers. The consumer has a choice between major providers and smaller independent stores. The global retailers are well tuned in to the latest retailing techniques to maximise sales per square metre, whereas independent hardware retailers, who are a critical part of the retail mix, require support and help to maximise their return on investment.
Hardware retailers need to be focused on change. Independent hardware retailers are ideally situated to grow their market share, but what worked in the past may not be the solution for the future. This leads to opportunities and challenges and John Stanley, with his global exposure and global experience, can ideally position you to make a difference in your community.
Date: 1 November 2012
Venue: Eskom Conference Centre, Midrand
Time: Registration: 8.00am
Start of workshop: 9.00am
End time: 5.00pm
To book now, click here
“Please pass on my thanks to everyone at John Stanley Associates. The level of service and care you provide is exemplary and it is unfortunate that we cannot order everything we purchase for our business through you!” – Steve Knight – Le Riche Group, United Kingdom
“John was able to explain clearly and concisely all major points. He was able to identify where more explanation was necessary and when to lengthen/shorten group discussions to get the best from the whole group. Certainly a relaxed, well researched presentation. Great to have gained an insight into industry averages, facts and figures.” – Andrew Hogg – Mitre 10 Australia Ltd., Australia
For more information on John Stanley, visit: www.johnstanley.com.au
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Contact Sarita Isaacs – Tel: 011 263 4975 or email: email@example.com