Grow your offering with houseware

Grow your offering with houseware

Creative Housewares is a supplier of quality houseware products to retail markets and is home to many leading household brands that can help expand your product offering.

Creative Housewares is home to brands such as Morphy Richards and Mellerware. It also introduced many new and exciting brands into the market such as Taurus, Casals, Aqua Optima, Lucky and Ace.

With a history of over 30 years Creative Housewares are experts in its field as a leading houseware supplier. The company was founded in 1986 and made its mark within the industry by introducing plastic kettles to the South African consumer. Shortly thereafter, its founder, Bryan Fenn opened an assembly line with the idea of creating employment within South Africa. Local production also added a further benefit of reduced cost to the consumer. Today, Creative Housewares assembles no less than five different plastic kettle ranges as well as the famous Biltong King Food dehydrator. Since inception it has gradually entered into all Small Domestic Appliance (SDA) categories and has developed a fine track record for product innovation. Creative Housewares is a trend setter and innovator within the categories in which it operates.

In 2006 Creative Housewares was acquired by the Spanish appliance giant the Taurus Group. At this time the company stable consisted of two brands namely Mellerware, who specialised in small domestic appliances and the international floorcare leader Dyson. In 2008 and 2009 it extended the brand offering with Aqua Optima, a water purification solution as well as a leading UK brand of small domestic appliances, Morphy Richards.

In 2013 Creative Housewares made a local acquisition, allowing the company to expand its offering into the salon market. This venture resulted in the addition of the brands Lucky, Ace, Burman and Champion, which saw Creative strengthen its already significant personal care offering.

That year the new Spanish owners, the Taurus Group purchased a Spanish power tool brand called Casals. This brand has a rich 135 year history and includes design, manufacture and distribution across southern Europe. While this is a very different market segment for the group, it assisted in extending its appliance and seasonal offering to the hardware industry.

Taurus, the shareholders biggest brand, launched in South Africa in 2015 and has been one of Creative Housewares biggest successes. Currently it is one of the fastest growing brands in South Africa. Taurus’ brand offering already exceeds that of most suppliers within the SDA market and focuses on European design trends as well as energy saving standards.

Creative Housewares has a solid reputation for its wide range of product solutions that serve all market segments with quality products offering exceptional value for money. It is a company that consists of a young, dynamic team with energy levels unmatched within the industry. The company is trend setting, reliable and aim to make life easy for all its customers. Creative Housewares’ continued efforts to improve on its offering and exceptional service levels make them a perfect fit for your business. Contact Creative Housewares and become a stockist of its market-leading offering.

For more informationCall: 021-931-8117



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