Entrants to go places

The Eskom 2010 Energy Efficient Lighting Design competition has again proven a major success with a record 567 entries and also a record number of professional entries. It’s a showcase for the industry that building professionals, lighting manufacturers, the public and media should not miss out on, says sponsor Radiant Lighting (Radiant).

Says Anthony Lloyd, sales and marketing director at Radiant Lighting: “This competition, which we are pleased to be sponsoring for the third time, serves as a vital entry point to the lighting industry for new and young designers. It is also a great platform for introducing new ideas, innovation and creativity to the industry to encourage adoption of energy efficient technologies like CFLs and LEDs – which are becoming increasingly affordable and available.”

Radiant’s showrooms in Johannesburg and Cape Town hosted the entries of finalists, making them available for viewing to Radiant’s broad retail and wholesale customers, as well as the public. “We also provide technical advice and assess and advise on commercialisation potential of entries. In fact, some of the entrants that have done well commercially from the exposure the competition offers were not even selected as finalists.

‘Radiant sources its lighting ranges internationally as well as locally and I cannot stress enough how important it is to drive the development of local talent. Lighting is trendy – it’s a ‘fashion’ item and a core element in any décor scheme. This competition brings fun contemporary elements as well as ‘high art’ styles, making energy efficient technologies more accessible to a broader range of residential customers.

The healthy interest and significant response this competition creates is indicative of a strong local design and décor culture, Lloyd notes. “Eskom also hopes that it will encourage building professionals – architects, interior designers and builders – to incorporate energy efficient lighting options into the design phase rather than having to continue doing costly and time-consuming retrofits. It makes great sense.

“The simple reality is that adoption of energy efficient lighting will continue to grow – it offers direct savings in terms of utility bills, offers better performance and requires less maintenance.”



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