Cedar Paint’s recent amalgamation of divisions brought about to ensure a common national vision sharing one message and offering a more powerful and unified structure. The benefits to Cedar Paints customers will be:
- A common brand image throughout the country
- Increase in service capacity
- Greater access to awesome point of sale material
- Plus streamlined and improved warehousing and production capacity
Cedar Paint is excited about this recent change in structure and the feedback from retailers has been positive. Additional effort is being afforded to the KwaZulu-Natal region. The strong history with clients has assisted in retaining their valued business. Cedar Paint’s recent investment in quality personnel across the country has further assisted with service delivery and growth, which means retailers will be seeing a lot of new faces in the market.
This unified structure will result in a combined countrywide growth strategy for the company, which is already being realised. Exciting new innovative products are in the pipeline and these will be shared with customers in the very near future– watch this space.
It is business as usual around the country, but with some new faces, striving to make everything bigger and better especially when it comes to service, supply, delivery, innovation and most importantly the 48-year-old Cedar promise of quality and value.
Author: Cedar paints